Aspekt obraznosti v jazyku programov politických strán vo voľbách v Nemecku v roku 2017

Polčicová, Mária, 1975-

Aspekt obraznosti v jazyku programov politických strán vo voľbách v Nemecku v roku 2017 = The aspects of figurativeness in the language of political parties´programmes in German elections of 2017 / Mária Polčicová. -- Language and society are closely tight together. Language reflects society's development; society uses the language in everyday interaction. The communication represents one of the most important terms of the political language as one of the specific forms of the specialized language. It becomes both the tool of marketing and power within the political communication among the individual actors, which has the abilities to persuade, appeal, and argue. Figurative or metaphorical language enables the communication in different meanings. The paper deals with the individual forms of existence, categorizations and usage of figurative metaphorical terms in the programmes of individual political parties in the period of German elections of 2017.

In Jazyk a politika : na pomedzí lingvistiky a politológie III., zborník príspevkov z 3. ročníka medzinárodnej vedeckej konferencie, Bratislava, 21.6.2018 Liďák, Ján. -- Bratislava : Vydavateľstvo Ekonóm, 2018. -- 472 s.. -- ISBN ISBN 978-80-225-4528-0. -- S. 278-290