Počet záznamov: 1
Persuasive-communication and manipulative-communication concepts in television programme of the reality TV genre
SYS 0266341 LBL 01588^^^^^2200205^^^450 005 20240416084030.9 014 $a 000576738100006 $2 WOS CC. ESCI 035 $a biblio/101920 $2 CREPC2 100 $a 20190107d2018 m y slo 03 ba 101 0-
$a eng 102 $a SK 200 1-
$a Persuasive-communication and manipulative-communication concepts in television programme of the reality TV genre $f Veronika Gondeková 330 0-
$a The study explores determinants of the nature of communication concepts. A communication concept is a communication access which is used by communicators to reach their goal. In text a communication concept is realised by communication tools. There are three types of communication tools: persuasive techniques, arguments and stereotypes. Communication tools are the main determinants of a communication concept’s nature. A communication concept can be persuasive-communication and manipulative-communication. The nature of communication concept as whole is determined by the position of its components on an axis between persuasion and manipulation. The aim of this study is to characterize and theoretically determine components of communication concepts in reality TV programmes of reality TV in Slovakia 463 -1
$1 001 umb_un_cat*0266931 $1 011 $a 2585-8726 $1 200 1 $a Media Literacy and Academic Research $e scientific journal $v Vol. 1, no. 2 (2018), pp. 51-59 $1 210 $a Trnava $c University of SS. Cyril and Methodius in Trnava $d 2018 606 0-
$3 umb_un_auth*0265795 $a persuazívno-komunikačné koncepcie $X persuasive-communication concepts 606 0-
$3 umb_un_auth*0236802 $a persuazívne stratégie $X persuasive strategies 606 0-
$3 umb_un_auth*0109571 $a komunikačné nástroje $X communication tools 606 0-
$3 umb_un_auth*0076559 $a manipulácia $X manipulation 606 0-
$3 umb_un_auth*0115344 $a televízne vysielanie $X television broadcasting 615 $n 659 $a Reklama. Public relations. Médiá 675 $a 659 700 -1
$3 umb_un_auth*0195492 $a Gondeková $b Veronika $p UMBFF12 $4 070 $9 100 $q 1 $f 1990- $T Katedra slovenského jazyka a komunikácie 801 $a SK $b BB301 $g AACR2 $9 unimarc sk T85 $x existuji fulltexy
Počet záznamov: 1