Marketing for tourism and hospitality

Fyall, Alan Marketing for tourism and hospitality : collaboration, technology and experiences / Alan Fyall ... [et al.]. -- 1st ed. -- Abingdon, Oxon : Routledge, 2019. -- 594 s. : fotogr., il., tab. ; 25 cm. -- Bibliografické odkazy. Register. -- ISBN 978-1-138-12129-4 (brož.)

1. cestovný ruch 2. marketing 3. pohostinnosť 4. monografie

338.48+338.487:658.8+392.72
BB301