Essentials of marketing research

Clow, Kenneth E. Essentials of marketing research : putting research into practice / Kenneth E. Clow, Karen E. James. -- Thousand Oaks, California : Sage Publications, 2014. -- xxii, 497 s. : il., tab. ; 26 cm. -- Bibliografické odkazy. Register. -- ISBN 978-1-4129-9130-8 (brož.)

1. marketingový výskum 2. marketing 3. monografie

I. James, Karen E.

658.8:005.52+658.8
BB301