Blue ocean strategy

Kim, W. Chan Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. -- Boston, Massachusetts : Harvard Business Review Press, 2015. -- xxviii, 287 s. : il. -- (Harvard Business School Press). -- Bibliografia. Register. -- ISBN 978-1-62527-449-6

1. strategický manažment 2. segmentácia trhu 3. inovácie 4. konkurencieschopnosť 5. štúdie

I. Mauborgne, Renée

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