Success factors of regional strategies for multinational corporations

Heinecke, Patrick Success factors of regional strategies for multinational corporations : appropriate degrees of management autonomy and product adaptation / Patrick Heinecke. -- 1st ed. -- Heidelberg : Physica-Verlag, 2011. -- xix; 289 s. : gr., obr., tab. ; 24 cm. -- (Contributions to management science). -- Bibliografia s. 267-289. Bibliografické odkazy. -- ISBN 978-3-7908-2831-3 (brož.)

1. nadnárodné spoločnosti 2. manažment 3. regionálne stratégie 4. regional strategies

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