Innovations of selected marketing instruments in mountain resorts - sustainability or market driven forces?

Kučerová, Jana, 1955-2022

Innovations of selected marketing instruments in mountain resorts - sustainability or market driven forces? / Jana Kučerová

In Changing paradigms in sustainable mountain tourism research : problems and perspectives. -- Berlin : Erich Schmidt Verlag, 2017. -- ISBN ISBN 978-3-503-16768-5. -- S. 173-192 [1,05 AH]