Počet záznamov: 1
Importance and function of marketing analysis of competition as a support of managerial decision-making process within competing environment
SYS 0251257 LBL 02187^^^^^2200241^^^450 005 20240214100351.7 014 $a 000427306200006 $2 WOS CC. CPCI-SSH 100 $a 20171216d2017 m y slo 03 ba 101 0-
$a eng 102 $a CZ 200 1-
$a Importance and function of marketing analysis of competition as a support of managerial decision-making process within competing environment $f Lucia Bartková, Mária Pomffyová 330 0-
$a The study describes the importance and the function of competition analysis within marketing activities. The aim of the article is to review the role and the meaning of marketing analysis, especially the competition analysis and its importance within the decision- making process of managers. It searches mutual dependence between the rate of realizing marketing activities and carrying out the competition analysis as a basic tool of knowledge of external business environment. It investigates opinions of employees in 189 Slovak SMEs about the importance and the function of the competition analysis within business activities. We searched our assumptions within three categories of the companies: the companies with established marketing department or work position, the companies doing marketing activities within other departments or work positions and the companies where nobody does marketing. The conclusions of the analysis enable Slovak SMEs to consider the importance and the function of marketing and marketing analysis 463 -1
$1 001 umb_un_cat*0248742 $1 010 $a 978-80-7509-499-5 $1 200 1 $a Enterprise and competitive environment $e 20th annual international conference, Brno, March 9-10, 2017 $e conference proceedings $v Pp. 48-57 $1 205 $a 1. vyd. $1 210 $a Brno $c Mendel University $d 2017 $1 215 $a online $1 710 11 $3 umb_un_auth*0261356 $a Enterprise and competitive environment $b international conference $d 20. $e Brno $f 09.-10.03.2017 606 0-
$3 umb_un_auth*0037821 $a malé a stredné podniky $X malé a stredné podniky (MaSP) $X small and medium-sized enterprises $X small and medium-sized companies $X small and medium enterprises 606 0-
$3 umb_un_auth*0000774 $a marketing 606 0-
$3 umb_un_auth*0092111 $a marketingová analýza $X marketing analysis 606 0-
$3 umb_un_auth*0145105 $a konkurenčná analýza $X competitive analysis 606 0-
$3 umb_un_auth*0000818 $a informačné systémy $X information systems 615 $n 659 $a Reklama. Public relations. Médiá 675 $a 659 700 -1
$3 umb_un_auth*0156149 $a Bartková $b Lucia $g Barlogová $p UMBEF09 $9 70 $f 1983- $4 070 $T Inštitút manažérskych systémov (detašované pracovisko Poprad) 701 -0
$3 umb_un_auth*0003092 $a Pomffyová $b Mária $f 1963- $p UMBEF09 $9 30 $4 070 $T Inštitút manažérskych systémov (detašované pracovisko Poprad) 801 $a SK $b BB301 $g AACR2 $9 unimarc sk T85 $x existuji fulltexy
Počet záznamov: 1