Importance and function of marketing analysis of competition as a support of managerial decision-making process within competing environment

BARTKOVÁ, Lucia - POMFFYOVÁ, Mária. Importance and function of marketing analysis of competition as a support of managerial decision-making process within competing environment. In Enterprise and competitive environment. international conference. Enterprise and competitive environment : 20th annual international conference, Brno, March 9-10, 2017. 1. vyd. - Brno : Mendel University, 2017. ISBN 978-80-7509-499-5, pp. 48-57.