Počet záznamov: 1
The market orientation and business performance relationship: study of foodstuff business awarded by quality mark
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$a eng 102 $a SK 200 1-
$a The market orientation and business performance relationship: study of foodstuff business awarded by quality mark $f Simona Šályová, Janka Táborecká-Petrovičová, Alena Kaščáková 330 $a The concept of market orientation represents a significant determinant of marketing strategy development. The implementation of this concept leads to achieving competitive advantage and improved performance. The aim of this research is to examine the market orientation and business performance relationship of two types of food producers in Slovakia. In our paper, we examine the relationship between market orientation and business performance of food producers who hold the quality mark ZNACKA KVALITY SK. We also compare the intensity of this relationship with the relationship between market orientation and business performance of food producers who do not hold the quality mark. ZNACKA KVALITY SK is a certificate awarded by Ministry of Agriculture and Rural Development of the Slovak Republic. In this paper, we would like to find out the difference between the market orientation and business performance relationship of two types of businesses. We assume that leaders in food quality awarde 463 -1
$1 001 umb_un_cat*0251324 $1 010 $a 978-80-228-2993-9 $1 200 1 $a Management and economics in manufacturing $e proceedings of scientific papers, 5th-6th October 2017, Zvolen $g rec. Marek Potkány, Josef Drábek ... [et al.] $v Pp. 139-146 $1 205 $a 1. vyd. $1 210 $a Zvolen $c Technická univerzita vo Zvolene $d 2017 $1 215 $a 380 p. $1 702 1 $3 umb_un_auth*0133662 $a Potkány $b Marek $4 675 $1 702 1 $3 umb_un_auth*0157498 $a Drábek $b Josef $4 675 $1 702 1 $3 umb_un_auth*0200295 $a Sujová $b Andrea $4 675 $1 702 1 $3 umb_un_auth*0262591 $a Kupčák $b Václav $4 675 $1 702 1 $3 umb_un_auth*0213525 $a Sroka $b Włodzimierz $4 675 $1 702 1 $3 umb_un_auth*0138435 $a Hittmár $b Štefan $4 675 $1 702 0 $3 umb_un_auth*0002974 $a Zaušková $b Anna $4 675 $1 710 11 $3 umb_un_auth*0262590 $a Management and economics in manufacturing $b vedecká konferencia $e Zvolen $f 05.-06.10.2017 606 0-
$3 umb_un_auth*0151006 $a market orientation 606 $3 umb_un_auth*0265891 $a market-oriented behavior 606 $3 umb_un_auth*0040284 $a potravinársky priemysel $X food industry 606 $3 umb_un_auth*0278870 $a značky kvality $X quality marks 606 $3 umb_un_auth*0214498 $a kvalita potravín $X food quality 615 $n 338.48 $a Cestovný ruch 675 $a 338.48 700 -1
$3 umb_un_auth*0219460 $a Budinská $b Simona $f 1992- $g Šályová $p UMBEF03 $9 34 $4 070 $q 1 $T Katedra ekonomiky a manažmentu podniku 701 -1
$a Táborecká Petrovičová $b Janka $p UMBEF03 $4 070 $9 33 $3 umb_un_auth*0186035 $f 1979- $T Katedra ekonomiky a manažmentu podniku 701 -1
$a Kaščáková $b Alena $p UMBEF05 $4 070 $9 33 $3 umb_un_auth*0084383 $f 1964- $T Katedra kvantitatívnych metód a informačných systémov 801 $a SK $b BB301 $g AACR2 $9 unimarc sk T85 $x existuji fulltexy
Počet záznamov: 1