The market orientation and business performance relationship: study of foodstuff business awarded by quality mark

Budinská, Simona, Šályová, 1992- The market orientation and business performance relationship: study of foodstuff business awarded by quality mark / Simona Šályová, Janka Táborecká-Petrovičová, Alena Kaščáková. -- The concept of market orientation represents a significant determinant of marketing strategy development. The implementation of this concept leads to achieving competitive advantage and improved performance. The aim of this research is to examine the market orientation and business performance relationship of two types of food producers in Slovakia. In our paper, we examine the relationship between market orientation and business performance of food producers who hold the quality mark ZNACKA KVALITY SK. We also compare the intensity of this relationship with the relationship between market orientation and business performance of food producers who do not hold the quality mark. ZNACKA KVALITY SK is a certificate awarded by Ministry of Agriculture and Rural Development of the Slovak Republic. In this paper, we would like to find out the difference between the market orientation and business performance relationship of two types of businesses. We assume that leaders in food quality awarde

In Management and economics in manufacturing : proceedings of scientific papers, 5th-6th October 2017, Zvolen Potkány, Marek. -- Zvolen : Technická univerzita vo Zvolene, 2017. -- 380 p.. -- ISBN ISBN 978-80-228-2993-9. -- Pp. 139-146

1. market orientation 2. market-oriented behavior 3. potravinársky priemysel 4. značky kvality 5. kvalita potravín

I. Táborecká Petrovičová, Janka, 1979-
II. Kaščáková, Alena, 1964-
III. Management and economics in manufacturing : proceedings of scientific papers, 5th-6th October 2017, Zvolen. -- Pp. 139-146

338.48
BB301