Internet marketing communication of destination management organizations in Slovakia: the case study

Marčeková, Radka, Faksová, 1979- Internet marketing communication of destination management organizations in Slovakia: the case study / Radka Marčeková, Ľubica Šebová, Kristína Pompurová

In Smart tourism as a driver for culture and sustainability : fifth international conference IACuDiT, Athens 2018. -- Basil : Springer Nature Switzerland AG, 2019. -- ISBN ISBN 978-3-030-03909-7. -- S. 315-328

1. cestovný ruch 2. DMO 3. marketingová komunikácia 4. internet 5. príspevky v zborníku

I. Šebová, Ľubica, 1978-
II. Pompurová, Kristína, 1983-
III. Smart tourism as a driver for culture and sustainability : fifth international conference IACuDiT, Athens 2018. -- S. 315-328

338.48
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