Počet záznamov: 1
Customer relationship management
- Kumar, V.
Customer relationship management : concept, strategy, and tools / V. Kumar, Werner Reinartz. -- 3rd ed. -- Berlin, Germany : Springer, 2018. -- xxv, 411 s. : il., tab. ; 26 cm. -- (Springer texts in business and economics). -- Bibliografické odkazy. Register
Počet záznamov: 1