Personal marketing mix in the Slovak Republic

BARTKOVÁ, Lucia. Personal marketing mix in the Slovak Republic. In Path to a knowledge society-managing risks and innovation. online medzinárodná konferencia. 3rd virtual international conference path to a knowledge society-managing risks and innovation : PaKSoM 2021. 1. vyd. - Niš : Complex system research centre, 2022. ISBN 978-86-80593-72-2, pp. 251-260. Dostupné na internete: <https://paksom.cosrec.org/>