Personal marketing mix in the Slovak Republic

Bartková, Lucia, Barlogová, 1983-

Personal marketing mix in the Slovak Republic / Lucia Bartková

In 3rd virtual international conference path to a knowledge society-managing risks and innovation : PaKSoM 2021. -- Niš : Complex system research centre, 2022. -- 512 p.. -- ISBN ISBN 978-86-80593-72-2. -- Pp. 251-260