Personal marketing mix in the Slovak Republic

Bartková, Lucia, Barlogová, 1983- Personal marketing mix in the Slovak Republic / Lucia Bartková

In 3rd virtual international conference path to a knowledge society-managing risks and innovation : PaKSoM 2021. -- Niš : Complex system research centre, 2022. -- 512 p.. -- ISBN ISBN 978-86-80593-72-2. -- Pp. 251-260

1. personálny marketing 2. zamestnávatelia 3. marketingový mix 4. očakávania 5. príspevky v zborníku

I. 3rd virtual international conference path to a knowledge society-managing risks and innovation : PaKSoM 2021. -- Pp. 251-260
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