How to build your brand

Lubin, Laurence How to build your brand : implementing a proven and effective process / Laurence Lubin. -- 1st ed. -- New York : Routledge, 2022. -- xv, 196 s. ; 26 cm. -- Register. -- ISBN 978-1-032-12146 (brož.)

1. branding 2. obchodné značky 3. dizajn 4. monografie

658.626+7.05
BB301