Managing and marketing tourist destinations

Kozak, Metin

Managing and marketing tourist destinations : strategies to gain a competitive edge / Metin Kozak and Seyhmus Baloglu. -- 1st ed. -- New York : Routledge, 2011. -- 242 s. : il., tab. ; 24 cm. -- (Routledge advances in tourism ; 21). -- Bibliogr. odkazy. Reg.