Počet záznamov: 1
Rozvoj produktu cestovného ruchu v stredisku Donovaly na základe požiadaviek trhu
SYS 0187985 LBL 01617^^^^^2200241^^^450 005 20240121191220.8 100 $a 20131002d2013 m y slo 03 ba 101 0-
$a slo 102 $a SK 200 1-
$a Rozvoj produktu cestovného ruchu v stredisku Donovaly na základe požiadaviek trhu $d Tourist product development in the destination of Donovaly based on the needs of market $f Jana Kučerová, Zuzana Lencsésová $z eng 330 0-
$a Donovaly is one of the fastest growing mountain destinations in Slovakia. The paper presents the tourist product development in the destination Donovaly by implementing the innovative marketing. It presents the results of the primary market survey conducted by questionnaire distributed through social network (facebook) and results of the secondary research based on data derived from the Donovaly destination card. The paper discusses the issues and the problems of tourism development in this destination which derive from the development strategy which fits to the needs of tourism and real estate market. 463 -1
$1 001 umb_un_cat*0189291 $1 011 $a 1804-252X $1 200 1 $a Studia Turistica $e online časopis pro vzdělávaní v cestovním ruchu $v online, roč. 4, č. 1 (2013), s. 19-27 $1 210 $a Jihlava $c Vysoká škola polytechnická v Jihlavě $d 2013 $1 215 $a online 606 0-
$3 umb_un_auth*0041591 $a inovatívny marketing 606 0-
$3 umb_un_auth*0109335 $a trh cestovného ruchu 606 0-
$3 umb_un_auth*0215196 $a innovative marketing 606 0-
$3 umb_un_auth*0131002 $a tourism market 607 -1
$3 umb_un_auth*0041711 $a Donovaly (Slovensko) $X Donovaly (Slovakia) 615 $n 339.138 $a Marketing 675 $a 339.138 700 -0
$3 umb_un_auth*0002573 $a Kučerová $b Jana $f 1955-2022 $p UMBEF01 $9 50 $4 070 $T Katedra cestovného ruchu 701 -1
$3 umb_un_auth*0184395 $a Gajdošíková $b Zuzana $f 1987- $g Lencsésová $p UMBEF01 $9 50 $q 1 $4 070 $T Katedra cestovného ruchu 801 $a SK $b BB301 $g AACR2 $9 unimarc sk T85 $x existuji fulltexy
Počet záznamov: 1