Rozvoj produktu cestovného ruchu v stredisku Donovaly na základe požiadaviek trhu

Kučerová, Jana, 1955-2022

Rozvoj produktu cestovného ruchu v stredisku Donovaly na základe požiadaviek trhu = Tourist product development in the destination of Donovaly based on the needs of market / Jana Kučerová, Zuzana Lencsésová. -- Donovaly is one of the fastest growing mountain destinations in Slovakia. The paper presents the tourist product development in the destination Donovaly by implementing the innovative marketing. It presents the results of the primary market survey conducted by questionnaire distributed through social network (facebook) and results of the secondary research based on data derived from the Donovaly destination card. The paper discusses the issues and the problems of tourism development in this destination which derive from the development strategy which fits to the needs of tourism and real estate market.

In Studia Turistica : online časopis pro vzdělávaní v cestovním ruchu. -- Jihlava : Vysoká škola polytechnická v Jihlavě, 2013. -- online. -- ISSN 1804-252X. -- online, roč. 4, č. 1 (2013), s. 19-27