The importance of ethics in building the company´s reputation

Balúnová, Zuzana, 1981- The importance of ethics in building the company´s reputation / Zuzana Balúnová, Monika Klimentová Fobelová. -- Abstrakt v poľskom jazyku: KLIMENTOVÁ FOBELOVÁ, Monika - BALÚNOVÁ, Zuzana. Znaczenie etyki w budowaniu reputacji firmy. In Rozwój społeczny wobec wartości : Księga streszczeń 2018 : IV międzynarodowa interdyscyplinarna konferencja naukowa. Zabrze : Katedra Stosowanych Nauk Społecznych, Wydziału Organizacji i Zarządzania, Politechniki Śląskiej, 2018. 978-83-945539-6-8, s. 63. - Abstrakt v anglickom jazyku: KLIMENTOVÁ FOBELOVÁ, Monika - BALÚNOVÁ, Zuzana. The importance of ethics in building a reputation for companies. In Social development towards values : Book of abstracts 2018 : IV international interdisciplinary scientific conference. Zabrze : Department of Applied Social Sciences, Faculty of Organization and Management, Silesian University of Technology, 2018. 978-83-945539-6-8, s. 63. - Building the credibility of different businesses and organizations is currently a complex process, but a very effective tool in practice and hard competition. They are increasingly confronted with a challenging environment in which credibility is very perceived and strategically important. Not only business entities, but also public institutions, strive for good reputation. They care about it as politicians, athletes, universities, nonprofit artists, media, but also individuals who work in public or professional relationships. Credibility is understood not only as a complementary image, but also as a value preference, a significant market prestige, a socially important function that achieves greater success, recognition, moral credibility, appreciation of organizational effort or good service. Building and understanding the importance of the credibility of social subjects also becomes an expression of stability, integrity, or firm security

In Organizacja i zarządzanie : zeszyty naukowe Politechniki Śląskiej : IV międzynarodowa interdyscyplinarna konferencja naukowa, 27.-29.09.2018 w Wisłe Kiepas, Andrzej. -- Gliwice : Wydawnictwo Politechniki Śląskiej, 2018. -- ISSN 1641-3466. -- Pp. 7-12

1. aplikovaná etika 2. reputácia 3. kredibilita 4. etická kredibilita 5. indikátory kredibility

I. Fobelová, Monika, 1988-
II. Organizacja i zarządzanie : zeszyty naukowe Politechniki Śląskiej IV międzynarodowa interdyscyplinarna konferencja naukowa, 27.-29.09.2018 w Wisłe. -- Pp. 7-12

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