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Hodnotenie účinnosti nástrojov marketingovej komunikácie Slovenskej agentúry pre cestovný ruch
SYS 0267408 LBL 00848^^^^^2200265^^^450 005 20220617141714.5 035 $a biblio/107923 $2 CREPC2 100 $a 20190215d2018 m y slo 03 ba 101 0-
$a slo 102 $a CZ 200 1-
$a Hodnotenie účinnosti nástrojov marketingovej komunikácie Slovenskej agentúry pre cestovný ruch $d Evaluation of the effectiveness of marketing communication of the Slovak tourist board $f Jana Kučerová, Ivana Vala Magátová $z eng 330 $a The paper deals with the approaches to the evaluation of the effectiveness of marketing communication on the state level. The objective is to find out, if there is interdependence among the expenditures of the Slovak Tourist Board on marketing communication and the number of visitors and their average length of stay. The secondary information sources are used in the article, mainly internal data of Slovak Tourist Board and Slovak Statistical Office in the period from 2004 – 2014. The Spearman Correlation Coefficient is used as the evaluation method. The results demonstrate that there is no correlation among these variables. The very low budget for marketing communication can be one of the reasons, but also implementation of not suitable communication tools. 463 -1
$1 001 umb_un_cat*0267758 $1 011 $a 1804-252X $1 200 1 $a Studia Turistica $e online časopis pro vzdělávaní v cestovním ruchu $v Roč. 9, č. 2 (2018), s. 18-26 $1 210 $a Jihlava $c Vysoká škola polytechnická v Jihlavě $d 2018 606 0-
$3 umb_un_auth*0074573 $a marketingová komunikácia $X communication in marketing $X marketing communication 606 0-
$3 umb_un_auth*0000368 $a cestovný ruch $X tourism 606 0-
$3 umb_un_auth*0111308 $a efektívna komunikácia $X effective communication 607 -1
$3 umb_un_auth*0036119 $a Slovensko $X Slovakia $X Slovak Republic 608 $3 umb_un_auth*0273282 $a články $X journal articles 615 $n 334 $a Formy organizácie a spolupráce v ekonomike 675 $a 334 700 -0
$3 umb_un_auth*0002573 $a Kučerová $b Jana $p UMBEF01 $9 50 $f 1955-2022 $4 070 $T Katedra cestovného ruchu 701 -1
$3 umb_un_auth*0264675 $a Vala Magátová $b Ivana $4 070 $9 50 801 $a SK $b BB301 $g AACR2 $9 unimarc sk T85 $x existuji fulltexy
Počet záznamov: 1