Počet záznamov: 1
Introduction to advertising
SYS 0302268 LBL 00000nam$$22^^^^^$$$450$ 005 20240417123705.4 010 $a 978-0-367-44199-9 $b brož. 100 $a 20211013a2021łłłłm--y0sloc0103----ba 101 0-
$a eng 102 $a GB 106 $a r 200 1-
$a Introduction to advertising $e understanding and managing the advertising process $f Emmanuel Mogaji 205 $a 1st ed. 210 $a Abingdon, Oxon $c Routledge $d 2021 215 $a xii, 295 s. $c il. $d 25 cm 320 $a Bibliografické odkazy. Register 606 0-
$3 umb_un_auth*0135601 $a reklama a propagácia $X advertising and promotion 606 0-
$3 umb_un_auth*0235593 $a branding 606 0-
$3 umb_un_auth*0074573 $a marketingová komunikácia $X communication in marketing $X marketing communication 608 $3 umb_un_auth*0271908 $a monografie $X monographies 615 $n 659 $a Reklama. Public relations. Médiá 675 $a 659.1 675 $a 658.8:316.77 700 -1
$3 umb_un_auth*0289662 $a Mogaji $b Emmanuel $4 070 801 -0
$a SK $b BB301 $c 20211013 $g AACR2 T85 $x existuji fulltexy
Počet záznamov: 1