Introduction to advertising

Mogaji, Emmanuel Introduction to advertising : understanding and managing the advertising process / Emmanuel Mogaji. -- 1st ed. -- Abingdon, Oxon : Routledge, 2021. -- xii, 295 s. : il. ; 25 cm. -- Bibliografické odkazy. Register. -- ISBN 978-0-367-44199-9 (brož.)

1. reklama a propagácia 2. branding 3. marketingová komunikácia 4. monografie

659.1+658.8:316.77
BB301