Cause-related marketing

Cause-related marketing : case studies from a global perspectives. M. Mercedes Galan-Ladero, Clementina Galetra-Casquet, Helena M. Alves editors. Cham : Springer Nature Switzerland AG, 2021. xxiv, 435 s. Classroom companion: business. Dostupné na: https://doi.org/10.1007/978-3-030-65455-9. ISBN 978-3-030-65454-2.