Corporate social responsibility and its link to brand value

Schlosserová, Zuzana, 1992- Corporate social responsibility and its link to brand value / Zuzana Schlosserová

In CER Comparative European Research 2022 : proceedings - research track of the 18th Biannual CER comparative European research conference Mizerek, Henryk. -- Londýn : Sciemcee Publishing, 2022. -- 160 p.. -- ISBN ISBN 978-1-7399378-3-6. -- Pp. 8-12

1. spoločensky zodpovedný marketing 2. hodnota značky 3. sociálna zodpovednosť podnikov 4. príspevky v zborníku

I. CER Comparative European Research 2022 : proceedings - research track of the 18th Biannual CER comparative European research conference. -- Pp. 8-12
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