Global marketing

Keegan, Warren J. Global marketing : global edition / Warren J. Keegan, Mark C. Green. -- 6th ed. -- Upper Saddle River, USA : Pearson Education, c2011. -- 621 s. : il., tab. ; 28 cm. -- Bibliogr. odkazy. Reg. -- ISBN 978-0-13-704268-5 (brož.)

1. export marketing 2. strategický marketing

I. Green, Mark C.

339.138
BB301