Tourism Destination Branding: A Competitive Marketing Strategy

MAZUREKOVÁ, Marica. Tourism Destination Branding: A Competitive Marketing Strategy. In Management 2010 : knowledge and management in times of crisis and ensuing development. Part I. - Prešov : University of Prešov in Prešov, 2010. ISBN 978-80-555-0257-1, s. 444-447.