Tourism Destination Branding: A Competitive Marketing Strategy

Mazureková, Marica, 1959- Tourism Destination Branding: A Competitive Marketing Strategy / Marica Mazurek

In Management 2010 : knowledge and management in times of crisis and ensuing development Kern, Jiří. -- Prešov : University of Prešov in Prešov, 2010. -- ISBN ISBN 978-80-555-0257-1. -- S. 444-447

1. destinácie 2. destinácie cestovného ruchu 3. partnerstvá 4. tourist destinations 5. marketing destinácií 6. place branding 7. partnerstvo

I. Management 2010 : knowledge and management in times of crisis and ensuing development. -- S. 444-447

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