Relationship marketing in the local authority

Vitálišová, Katarína, Petríková, 1985-

Relationship marketing in the local authority = Marketing vzťahov v miestnej samospráve / Katarína Petríková, Anna Vaňová

In Best practices in marketing and their impact on quality of life Alves, Helena. -- Dordrecht : Springer Netherlands, 2013. -- XIV, 260 p.. -- ISBN ISBN 978-94-007-5877-3. -- ISSN 2213-994X. -- S. 135-153 [1,15 AH]