Relationship marketing in the local authority

Vitálišová, Katarína, Petríková, 1985- Relationship marketing in the local authority = Marketing vzťahov v miestnej samospráve / Katarína Petríková, Anna Vaňová

In Best practices in marketing and their impact on quality of life Alves, Helena. -- Dordrecht : Springer Netherlands, 2013. -- XIV, 260 p.. -- ISBN ISBN 978-94-007-5877-3. -- ISSN 2213-994X. -- S. 135-153 [1,15 AH]

1. vzťahový marketing 2. local authorities 3. miestna samospráva 4. občania

I. Vaňová, Anna, 1965-
II. Best practices in marketing and their impact on quality of life. -- S. 135-153 [1,15 AH]

339.138
BB301