Invigorating the destination´s marketing strategy? (The case of Slovakia)

Malachovský, Andrej, 1974-

Invigorating the destination´s marketing strategy? (The case of Slovakia) / Andrej Malachovský, Alžbeta Kiráľová

In Procedia - social and behavioral sciences : international conference on strategic innovative marketing, IC-SIM 2014, September 1-4, 2014, Madrid, Spain. -- Amsterdam : Elsevier, 2015. -- ISSN 1877-0428. -- Vol. 175 (2015), pp. 393-400