Take advantage of information systems to increase competitiveness in SMEs

Pomffyová, Mária, 1963- Take advantage of information systems to increase competitiveness in SMEs / Mária Pomffyová, Lucia Bartková. -- The study deals with issues of possibilities how to get the most available information occurring in the company and its environment through expertise, knowledge and wisdom in combination with analytical tools supported by IT with the aim to achieve and maintain a competitive advantage. The study presents results of research of 79 Slovak SMEs realized in the year2015, with the aim to review advantages or barriers of information systems. The study also deals with questions about various attitudes to competitive intelligence and what is ethical and unethical in process of information gathering in various countries and in Slovakia

In Procedia - social and behavioral sciences : 19th international conference enterprise and competitive environment 2016, ECE 2016, 10.-11.03.2016, Brno. -- Amsterdam : Elsevier, 2016. -- ISSN 1877-0428. -- Vol. 220 (2016), pp. 346-354

1. informačné systémy 2. marketing 3. konkurencieschopnosť 4. malé a stredné podniky

I. Bartková, Lucia, Barlogová, 1983-
II. Procedia - social and behavioral sciences : 19th international conference enterprise and competitive environment 2016, ECE 2016, 10.-11.03.2016, Brno. -- Vol. 220 (2016), pp. 346-354

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