Using selected tools of competition analysis in Slovak SMEs

Bartková, Lucia, Barlogová, 1983- Using selected tools of competition analysis in Slovak SMEs / Lucia Bartková, Katarína Zimermanová, Ladislav Kulčár

In Current trends and challenges in economics and management : conference proceedings of the international conference The message of John Paul II held on 21. to 22. April 2016 in Poprad Mihalčová, Bohuslava. -- Ružomberok : VERBUM - vydavateľstvo Katolíckej univerzity v Ružomberku, 2017. -- 312 s.. -- ISBN ISBN 978-80-561-0440-8. -- S. 24-33

1. podnikateľské prostredie 2. marketingová analýza 3. SMEs

I. Zimermanová, Katarína, 1976-
II. Kulčár, Ladislav, 1953-
III. Current trends and challenges in economics and management : conference proceedings of the international conference The message of John Paul II held on 21. to 22. April 2016 in Poprad. -- S. 24-33

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