Gamification in tourism

Bulencea, Paul Gamification in tourism : designing memorable experiences / Paul Bulencea, Roman Egger. -- Norderstedt : Books on Demand, 2015. -- 188 s. : il. ; 21 cm. -- Bibliografia. -- ISBN 9783734759673 (brož.)

1. cestovný ruch 2. marketing cestovného ruchu 3. event marketing 4. herný dizajn 5. economic experiments 6. gamifikácia 7. monografie

I. Egger, Roman

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