Reviews on the internet marketing communication of the SPA tourism enterprises in Slovakia

Marčeková, Radka, Faksová, 1979- Reviews on the internet marketing communication of the SPA tourism enterprises in Slovakia / Radka Marčeková, Ľubica Šebová, Andrej Malachovský. Chapter 10

In Online reputation management in destination and hospitality : what we know, what we need to know Rialti, Riccardo. -- Bingley : Emerald Group Publishing, 2023. -- [241 p.]. -- ISBN ISBN 978-1-80382-376-8. -- Pp. 175-194

1. marketing cestovného ruchu 2. marketingová komunikácia 3. kúpeľný cestovný ruch 4. recenzie 5. kapitoly v knihe

I. Šebová, Ľubica, 1978-
II. Malachovský, Andrej, 1974-
III. Online reputation management in destination and hospitality : what we know, what we need to know. -- Pp. 175-194
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