Marketing as a management tool of biosphere reserves to achieve agenda 2030 goals

VITÁLIŠOVÁ, Katarína - VAŇOVÁ, Anna - ROJÍKOVÁ, Darina. Marketing as a management tool of biosphere reserves to achieve agenda 2030 goals. In International Congress on Public and Nonprofit Marketing (IAPNM 2022). medzinárodný kongres. Uniting marketing efforts for the common good - a challenge for the fourth sector : selected papers from 21 International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal. 1. vyd. - Cham : Springer Nature Switzerland AG, 2023. ISBN 978-3-031-29022-0. ISSN 2198-7254, s. 131-148. Dostupné na: https://doi.org/10.1007/978-3-031-29020-6_7.