The theory of attractive quality

Čierna, Helena, 1952- The theory of attractive quality = Teória atraktívnej kvality / Helena Čierna, Martina Minárová. -- Bibl.: s. 42 - Res. angl., slov.

In Globalisation influences on local markets : papers of the 5th international scientific symposium Ďaďo, Jaroslav, 1954-. -- Banská Bystrica : Matej Bel University, 2006. -- 408 s.. -- ISBN ISBN 80-8083-262-5. -- S. 36-42

1. kvalita 2. teória 3. modely 4. theory 5. models

I. Minárová, Martina, 1973-
II. Globalisation influences on local markets : papers of the 5th international scientific symposium. -- S. 36-42

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