Advertising performance of the fast moving consumer goods companies

TÁBORECKÁ PETROVIČOVÁ, Janka. Advertising performance of the fast moving consumer goods companies. In Studia Universitatis "Vasile Goldiş" Arad : seria ştiinţe economice. Partea I. - Arad : Universitatea De Vest "Vasile Goldis" din Arad, 2010. ISSN 1584-2339, 2010, č. 19, s. 131-142.