Global Marketing

Keegan, Warren J. Global Marketing / Warren J. Keegan, Mark C. Green. -- 7th ed. -- Harlow : Pearson Education Limited, 2013. -- 592 s. : il. ; 28 cm. -- (Global edition). -- Register. -- ISBN 978-0-273-76671-1 (brož.). -- ISBN 0-273-76671-6 (brož.)

1. globálny marketing 2. konkurenčné výhody 3. global marketing 4. competitive advantages

I. Green, Mark C.

339.138
BB301