The emotional attachment built through the attitudes and managerial approach to place marketing and branding: "A Golden City" of Kremnica, Slovakia

MAZUREKOVÁ, Marica. The emotional attachment built through the attitudes and managerial approach to place marketing and branding: "A Golden City" of Kremnica, Slovakia. In Marketing places and spaces: shifting tourism flows : 5th advances in tourism marketing conference, Vilamoura, Portugal, 2nd to 4th October 2013. - Vilamoura : University of Algarve, 2013. ISBN 978-989-8472-33-5, s. [1-11]. Dostupné na: https://doi.org/10.1108/S1871-317320150000010007.