The emotional attachment built through the attitudes and managerial approach to place marketing and branding: "A Golden City" of Kremnica, Slovakia

Mazureková, Marica, 1959-

The emotional attachment built through the attitudes and managerial approach to place marketing and branding: "A Golden City" of Kremnica, Slovakia / Marica Mazurek

In Marketing places and spaces: shifting tourism flows : 5th advances in tourism marketing conference, Vilamoura, Portugal, 2nd to 4th October 2013. -- Vilamoura : University of Algarve, 2013. -- ISBN ISBN 978-989-8472-33-5. -- S. [1-11]