Počet záznamov: 1
The emotional attachment built through the attitudes and managerial approach to place marketing and branding: "A Golden City" of Kremnica, Slovakia
- Mazureková, Marica, 1959- The emotional attachment built through the attitudes and managerial approach to place marketing and branding: "A Golden City" of Kremnica, Slovakia / Marica Mazurek
In Marketing places and spaces: shifting tourism flows : 5th advances in tourism marketing conference, Vilamoura, Portugal, 2nd to 4th October 2013. -- Vilamoura : University of Algarve, 2013. -- ISBN ISBN 978-989-8472-33-5. -- S. [1-11]
1. destination branding 2. marketing cestovného ruchu 3. riadenie značky 4. co-branding and partnerships 5. Kremnica
I. Marketing places and spaces: shifting tourism flows : 5th advances in tourism marketing conference, Vilamoura, Portugal, 2nd to 4th October 2013. -- S. [1-11]
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Počet záznamov: 1