Vnímanie Product Placement na Slovensku

Poliačiková, Eva, 1960- Vnímanie Product Placement na Slovensku / Eva Poliačiková

In Theory of management 7 : the selected problems for the development support of management knowledge base Hittmár, Štefan. -- Žilina : University of Žilina, Faculty of Management Science and Informatics, 2014. -- 266 s.. -- ISBN ISBN 978-80-554-0954-2. -- S. 149-152

1. marketingová komunikácia 2. produktový manažment 3. product placement

I. Theory of management 7 : the selected problems for the development support of management knowledge base. -- S. 149-152

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