Developing destination marketing strategy for success

KIRÁĽOVÁ, Alžbeta - MALACHOVSKÝ, Andrej. Developing destination marketing strategy for success : the case of the Czech Republic. In International journal on strategic innovative marketing [elektronický zdroj]. - Athens : ICSIM, 2014. ISSN 2241-8407, 2014, online, no. 1, pp. 91-102. Dostupné na internete: <www.ijsim.net>