Developing destination marketing strategy for success

Kiráľová, Alžbeta Developing destination marketing strategy for success : the case of the Czech Republic / Alžbeta Kiráľová, Andrej Malachovský

In International journal on strategic innovative marketing. -- Athens : ICSIM, 2014. -- ISSN 2241-8407. -- online, no. 1 (2014), pp. 91-102

1. destinácie cestovného ruchu 2. konkurencieschopnosť 3. marketingové stratégie 4. tourist destinations

I. Malachovský, Andrej, 1974-
II. International journal on strategic innovative marketing. -- online, no. 1 (2014), pp. 91-102

339.138
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