Market orientation of companies with the brand "značka kvality sk"

Budinská, Simona, Šályová, 1992- Market orientation of companies with the brand "značka kvality sk" / Simona Šályová, Janka Táborecká-Petrovičová, Alena Kaščáková

In Innovations in science and education : CBU international conference proceedings 2017, Prague, March 22-24. -- Prague : Central Bohemia University, 2017. -- 1310 s.. -- ISBN ISBN 978-80-88042-07-5. -- Pp. 437-442

1. marketing orientation 2. market-oriented behavior 3. potravinársky priemysel 4. značky kvality 5. kvalita potravín

I. Táborecká Petrovičová, Janka, 1979-
II. Kaščáková, Alena, 1964-
III. Innovations in science and education : CBU international conference proceedings 2017, Prague, March 22-24. -- Pp. 437-442

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