Consumer Behavior

Solomon, Michael R. Consumer Behavior : buying, having, and being / Michael R.Solomon. -- 10th ed. -- Harlow : Pearson Education Limited, 2012. -- 639 s. : fotogr., il. ; 28 cm. -- (Global edition). -- Bibliografické odkazy. Register. -- ISBN 978-0-273-76731-2 (brož.)

1. spotrebitelia 2. obchodovanie 3. obchod

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