The new strategic brand management

Kapferer, Jean-Nöel

The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. -- 5th ed. -- [London] : Kogan Page, [2012]. -- xviii; 492 s. : gr., il., tab. ; 24 cm. -- Chýba titulný list - Bibliografia s. 469-481. Register