French and Slovak brand names - contrastive aspect

Mešková, Ľudmila, 1948- French and Slovak brand names - contrastive aspect = Les noms de marques francais et slovaques, aspect contrastif / Ľudmila Mešková, Jana Pecníková. -- © 2019, Slovenska Vzdelavacia Obstaravacia. All rights reserved. The paper is focused on the issue of brand names from a linguistic point of view. It deals with the compilation of brand name database in French and Slovak language and their semantic and formal analysis to point out differences among them. Specifically, discussion forums and blogs are the sources of the excerpting of brand names. The brands are lexicalized, and they become common nouns (Skoda: skodovka, Coca Cola: kola, Botas: botasky, Champagne: sampanske, Cognac: konak, etc.). The nouns of brands can be understandable for native speakers, but it is not the case of foreigners. Many brands are typical of various cultures, but some of them are only typical for a specific culture. The creation of brands is accompanied by lexical creativity.

In XLinguae : European Scientific Language Journal. -- Nitra : Slovenská Vzdelávacia a Obstarávacia, 2019. -- ISSN 1337-8384. -- ISSN 2453-711X. -- Vol. 12, no. 1XL (2019), pp. 218-228

1. lexikálna kreativita 2. kultúrna identita 3. porovnávanie 4. lingvistika 5. články

I. Pecníková, Jana, 1988-
II. XLinguae : European Scientific Language Journal. -- Vol. 12, no. 1XL (2019), pp. 218-228

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